The following is the official Press Release for the 2018 RROC in Squaw Valley, Lake Tahoe. It’s quite an honor to have been invited to participate! Only 10 days to go!
Issued: July 2018
For immediate release
Rolls-Royce Owners’ Club launches new publication at The Resort at Squaw Creek in Lake Tahoe
August 18, 2018—The Rolls-Royce Owners’ Club is gearing up for its Annual Meet at The Resort at Squaw Creek in Lake Tahoe. A week of luxury has been planned for the members, who will also come together to celebrate the launch of the club’s new publication, Strive for Perfection, produced in partnership with publisher St James’s House. The hardback, coffee–table book will be of the highest quality, and explores the living legacy of the world’s most famous luxury motorcar, Rolls-Royce. Profiling models old and new, the book celebrates the company’s unceasing pursuit of excellence—an ethos that earned Rolls- Royce the status of “best car in the world”.
The annual publication also serves as a carefully curated guide to some of the most must-have products and experiences in the world, ranging from jewelry to travel, gastronomy to architecture. This year’s book features the finest collection yet, and many of these exclusive names and brands will be exhibiting at the event on August 18.
Speaking ahead of the launch, Richard Freed, the CEO and owner of St James’s House, said, “The annual Rolls-Royce Owners’ Club meet is one of the highlights of the year, and this year’s is going to be one of the most luxurious events yet. We are extremely proud of the publication and honoured to be working alongside such exceptional companies and
organizations on the project.”
The presentation of the book will take place during the Gala Dinner on the Saturday afternoon after the judging and prize-giving section of the rally. More than a thousand guests and VIPs are expected to attend over the course of the meet.
Notes to editors
For more information about this book and its launch, please contact
Ben Duffy, Communications Director, on +44 (0)20 8371 4043